Step-1: Be clear and concise
Short, punchy sentences that give information quickly are crucial. Internet users have a short attention span and do not have the patience for long descriptions. Keep the vocabulary simple to engage readers. Try to avoid overly technical terms. Get to the point.
It is best to be informal and conversational. This makes for easy readability and will connect the reader to your story emotionally.
Step-3: Organize the copy
Use sub-headings that are catchy. This breaks up the text into smaller chunks, making it easier for the reader to follow. Deliver your information in segments. Make it clear what each segment is about.
Step-4: Keep paragraphs short.
Use lists, bullet points or images to break up the text. Emphasize main points by usingbold font or a different text colour.
Give the most important information first. Draw the reader in by quickly explaining the ‘who’, ‘what’, ‘when’, ‘where’ and ‘why’. The ‘how’ portion will make up the rest of the article. Consider the most relevant keywords and include them into the title and body of the article.
Step-5: Write content with value
Quality. Quality. Quality.
Deliver quality. People are forgiving when it comes to a few typos here and there, as long as there is VALUE in the content.
If you are creating a product that you expect people to buy, make it worth their money. This minimizes risks of refunding unsatisfied customers. Also, one quality product is the best marketing to selling your future products. And it builds a good reputation for you in your niche.
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Thank you