Thursday, February 14, 2013

How to write high quality content on blogs?


One thing that can make you a distinguished blogger is your content. Look out in the blogosphere and you will find that every successful blogger generates high quality content consistently. Because it is content which builds enormous links , it is content that brings lots of traffic to your blog and, it is content and only content which skyrockets your blog readership .In short content is vital for your success as blogger.This is the reason why content is regarded as king.

Creating high quality content is a skill not every one knows. If you are a kind of blogger who is quite serious to generate rockstar content for your blog then this post was specially written for you. Before I start I would like to tell you that creating content requires a lot of motivation and work on your part. But if you are a serious blogger this doesn’t pose any problem for you.



To generate a blogpost of high value a blogger need to follow five points. These five points are-
1) Find topics people are interested in.
2) Research on topics people are interested.
3) Organize the points you have found during researching.
4) Write a very attractive title or headline.
5) Take care during writing content body..

Now I will take each of these points one by one and tell the things in great detail.Let us take the first point here.

Find topics people are interested in-
It is vital to choose a topic in which people are interested. Much of your success as a blogger depends on the people who read you. If they like you and your content, you are successful if they don't you are a failure.This is why a blogger has to respect the interests of the communities. But the question is how one could know what people are interested in? Here I will tell you some ways to get an idea about likes and dislikes of the readers.

1) 
Through polls- Polls are a very good media to get an idea about the likes and dislikes of people. Just run a poll on your blog and see what people seek from you. If you don’t have good amount of traffic on your blog then results of polls can sometimes be misleading. In such case take a look on the other blogs (with high readership) of same niche and see the poll stats of those blogs.
2)Through forums- Forum is site where people discuss their issues ,problems ,and questions and other members answer the questions.Forums are great place to see what people are interested in.Just look what questions are most frequently asked and the answers of those questions can be one of your posts.

As a blogger you must respect the likes of your audience or you run the risk of being neglected.


Research on the topic people are interested
Once you know the the topic/s of interest your next job is to research the topic. Just try to increase your knowledge base as much as you can. Note down any point which you would like to mention in your post. Forums are again great site to get some content for your blog. You can get some exciting ideas and points from forums. Read some other blogs , websites , journals and books to make your research perfect.

Organize the points you have found during researching
You get a very big list of points while researching the topic. Now the next job is to organize the points. Just rate the points according to importance or sequence (in which points should come) or any other criteria you think will fit best. Organizing the points is often missed by most of the bloggers. Although organizing your point is not that important if you have a short list of points but It would be nice to organize as it makes the task of writing a bit easier.

Write a very attractive title or headline 
Although the title contains only a few words but it is the most important part of your content and so, a blogger must pay attention and spend some time on the headline of the content. The title or headline is often written in bigger font and in catching colour , so, it is first part that is noticed by the blog visitors. The title should be regarded as the advertising hoarding of your content.
But the question here is- What a title should be like? Well your title should -

1) Tell what your post is about
2) Contain your primary keyword ( For visibility in search engine)
3) Generate curiosity in reader’s or blog visitor’s mind (Most important)
Just ask yourself how you would describe your post if you have to do it in a sentence or a few words. The sentence you make can be your title often after some refinement. Similarly, incorporating your primary keyword in the title is quite easy to do.But what actually is tough ask is , generating curiosity in reader’s mind. I have some tips to do this although I am not sure if these will work every time.
Well there are variety of bloggers doing variety of things to make the title more intriguing. Many bloggers including me use words like ‘How to’ , ‘Tips’ and ‘Tutorial’ to make title more attractive. Others use the technique of shock, confusion and sometimes big claims. But sometimes these techniques bounce back on you when you don’t live upto the expectations.
Many times I use the actual question asked in some forum or a blog as my title. I have researched on some of the posts and found that the posts with such titles do better than others. You can see it yourself on your blog.

Take care during writing content body
While writing content take care of following points –
  1. Be to the point yet descriptive.
  1. Write paragraphs of 3-4 sentences. Long paragraphs can strain readers eyes and so readers on the net don’t like long paragraphs.
  1. Write your most important points upfront. Readers spend very little time on one site instead they flick between websites like people flick between channels while watching TV. So, you have just a few seconds to convince the visitors. Keeping important points on top can make use of those few seconds.
  1. Don’t copy sentences of other bloggers .If at all you want copy something then copy ideas and relate it in your own unique way. Don’t forget to give credit to the original blogger.
  1. Try to write your stuff in a different way. Remember successful person don’t do different things they do the same thing differently. So, try to be different from others. Even if you are presenting the same stuff, present it in some different way as others.
  1. Write simple sentences and avoid using jargons. Write for everyone rather than for some handful who can understand hefty language and jargons.
  1. Try to throw a joke or two every now and then. This lightens the mood and make reading more enjoyable.
  1. Make use of images and graphs wherever needed. Images and graphs help readers understand the topic you are writing on.
  1. Be personal and original you while writing the post. Write as if you are talking to your readers. Just imagine how you would talk with your friend while discussing the topic and write the same sentences.
  1. One last tip- don’t write when you are angry or frustrated or drunk.

Writing content is an art and only some people are gifted to generate good quality content but of course, if you follow these points you can sharpen the skill of writing on the blog.
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